Soundcloud Loudness Normalization
Soundcloud recently implemented some new changes to their loudness normalization algorithm. Before this there was no normalization algorithm on soundcloud, meaning people would have to master their tracks louder to stand out more. Soundcloud was one of the last platforms to hold off on this change. Now the target loudness is -14 LUFS. I would personally aim for -10 to -12 lufs at the moment still because the algorithm is not perfect and louder tracks do still sound a bit louder. If you want a more detailed explanation check out the video I attached.